Blog By Biraj Bhattarai

Many international digital platforms and services operate differently in Nepal compared to larger countries. Let's explore why. 1. Small Market Size Nepal has a relatively small population and a limited subscriber base for digital services. Foreign companies such as streaming platforms, SaaS providers, and e-commerce services often find: The revenue potential is not high enough to justify setting up local offices. Operational costs per user would be higher compared to bigger markets like India. Business scaling is limited due to smaller market reach. 2. Limited Payment Infrastructure Most foreign companies require reliable, widely accepted payment methods. In Nepal: Local banking and payment systems are not fully integrated with international subscription services. Users often rely on dollar-denominated cards, international credit cards, or gift cards to pay. Automatic recurring billing and currency-speci...